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Why Buyers Have More Choice in Wilmington, NC this January 2026

Bill Frey
Why Buyers Have More Choice in Wilmington, NC this January 2026

Why Buyers Have More Choice in Wilmington, NC this January 2026

Many ask, why is there suddenly more to choose from in Wilmington, NC? The answer lies in January 2026's data, which reveals a remarkable increase in active home inventory—up 88.8 percent from last year to 1,300 properties. That’s a massive boost for buyers, offering broader selection and greater bargaining power. If you’re helping clients wondering, "is it a good time to buy in Wilmington, NC?", now is a unique window worth exploring.

While inventory nearly doubled, new listings entering the market actually declined to 512, down 13.7 percent. This indicates that homes are staying listed longer, reflected in the 87 percent rise in days on market to an average of 28. For clients seeking affordable homes in Wilmington, NC this January 2026, patience may pay off, as selection outpaces demand. This shift can mean less competition and more negotiation leverage for informed buyers.

Unlocking Opportunity: January 2026 Trends for Wilmington, NC Buyers

As choice expands, it’s essential to keep eyes on price action. Median sales price rose 11.1 percent year over year to $430,065, and the average sale price grew to $605,288. Although choices are plentiful, prices remain robust—so clients should get pre-approved and be ready to act on value opportunities. Keep in mind, too, that the months supply of inventory is now up to 3.5, showing the market is moving toward balance, not shifting to a buyer’s market just yet.

The percent of original list price received slipped to 95.9 percent, giving buyers some extra room to negotiate. Yet, competitive listings will still fetch near-asking offers. Effective negotiation is more realistic now, but requires timely action and reliable data.

Guidance for Agents Advising Wilmington, NC Buyers

This January 2026, buyers must be strategic. Encourage clients to compare multiple properties and leverage expanding options. Be clear—affordable homes in Wilmington, NC this January 2026 won’t linger endlessly. Making a well-timed, well-supported offer is still key to landing the right address.

What Sellers Should Know

As inventory rises, sellers have to work harder to stand out. Encouraging proper staging, updating, and sharp listing photos is smart. Remember, pricing near market value keeps days on market low—even amid wider choices.

Essential Metrics for Wilmington, NC

Wilmington, NC’s market in January 2026 is defined by an 88.8 percent jump in active inventory and a months supply of 3.5. Both point to greater negotiation flexibility for buyers without dramatic downward pressure on sale prices. Listen for buyer questions like "how to sell your house fast in Wilmington, NC," as longer market times cue more conversation around timing and marketing.

  • Active homes for sale: 1,300 (+88.8 percent YOY)
  • Median sales price: $430,065 (+11.1 percent YOY)
  • New listings: 512 (-13.7 percent YOY)
  • Average days on market: 28 (+87 percent YOY)

Local Perspective and Action Steps for Wilmington, NC Buyers

Clients looking for affordable homes in Wilmington, NC this January 2026 should consider not just price but timing and readiness to act. For sellers, thoughtfully preparing your listing and pricing realistically ensures your home makes an impact in this competitive landscape. This month emphasizes the importance of market timing for both sides.

Let your buyers stay focused by reviewing Wilmington, NC’s expanded property roster and taking advantage of the current supply uplift. The mix of broad choice and solid pricing equips agents and clients to achieve real wins in January 2026.

Plan With Confidence This January 2026

Get a clear plan from Bill Frey based on real activity in Wilmington, NC this January 2026. Start your search or comparison confidently: (910) 622-2913 or browse Wilmington, NC listings.

Looking Forward: A Buyer-Friendly Month in Wilmington, NC

As January 2026 sets the tone for the new year, buyers in Wilmington, NC face expanded opportunities and the need for diligent decision making. Whether clients ask "is it a good time to buy in Wilmington, NC?" or "how to sell your house fast in Wilmington, NC," agents leveraging new data will lead the way to success. Market knowledge is your winning tool this season.

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